Ch. 18 Social media and Marketing

The social media platform most utilized to promote my product is Instagram. The brand that fabricates the brand is Swedish and it began getting recognized globally when "Instagram influencers" began posting photos with it.

Ch. 8 - Segmenting and Targeting Markets

My product is positioned to be sold in the growing state of the life cycle. The company continues to expand and is now in the U.S. and Canada. They plan on expanding to other countries and provide this great product to many more people. 

Ch. 15 - Marketing Communications

Some competive advantages are:
1) Constintely providing customer satisfaction (the backpack has liftime guarantee).
2) Waterproof
3) Good price
4) Location (easy to find).

Ch.10 - Product Concepts

The advantages of this product brand name is that when people hear Fjällräven customers immediately think durable and good quality. They have marketed themselves as such, and after 60 years customers recognize it as such.