Ch. 17- Personal Selling and Sales Management

1: Prospecting and Qualifying- salesperson identifies the potential customer.

2: Pre-approach-  salesperson familiarizes with the customer’s needs
3: Approach- Salesperson introduces product.
4: Presentation- The salesperson must pitch the product. However it's a specialty type of product meaning the customer is already planning on buying.
5: Closing-Customer buys best option.

Ch. 16 - Advertising, Public Relations and Sales Promotion

"You need gear that has survived 57 years in the subarctic"

[Fjällräven has three strong brand values: functionality, durability, and dependability.]

Ch. 14 - Retailing

This product is best retailed in department stores. They offer a wide range of products to the end-users under one roof. So, when the consumer goes to an athletic store like Paragon Sports, they will more likely end up buying the waterproof, sturdy backpack, that comes in a variety of colors and sizes.

Ch. 6 - Consumer Decision Making

The evoked set for my product is other similar brands such as Osprey, Camel-back and Patagonia. Unlike these other brands, Fjällräven comes with many innovating features such as being water resistant and a water pouch. This makes the target consumers choose it, when in stores.

Ch. 5 - Developing a Global Vision

Their global mission is to enable and inspire more people to spend time in nature. They want their products to help you feel secure and at home in the outdoors, now and in the future.